Jon Bon Jovi and his son launched a rosé wine and it’s flying off the shelves

About two years ago, the father-son duo were out on the porch enjoying a bottle with Jesse’s college roommate, Ali Thomas. “My dad had always referred to rosé as ‘pink juice,'” Bongiovi recalls. But that night, “we said, ‘no, no, no. We call it Hampton Water now.’ We all kind of laughed about it and he was like, ‘Aw man, that would be a funny name for a rosé.'”

Today, you can find Diving into Hampton Water, a unique rosé the three created, on shelves in New York and New Jersey. Soon, it’ll be available all along the east coast.

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