Sometimes we take things for granted that we think will be around forever, but don't necessarily take action to ensure they really do. I was thinking about this a couple of weeks ago while shopping for a Father's Day gift for my husband. In an effort to support his ongoing projects I began the hunt for a work table where he could place his tools. I checked at Home Depot, Lowes, looked online but everyone knows that the go-to store is Sears when it comes to tools, garage orgainzation stuff, appliances, etc. Sure enough, when I checked them out, I found several work tables. So on Father's Day I dragged my guy off to Sears and made him make the final decision. He found exactly what he wanted. I've heard Sears is a somewhat endangered store, and an argument could be made, I suppose, that it's less relevent today, and yet, me and my husband often find ourselves heading there for tools, a lawn mower … a work table. It's just that the visits are far between, so it's not hard to wonder how they stay sustainable. Last weekend we had a live broadcast at A&W restaraunt in St. Helena. You may have heard they've reopened. And the current owner is a previous manager – Pete Knight. Pete knows a little bit about running a successful A&W. After leaving the St. Helena site, he headed to Lodi, the birthplace of A&W, and bought a store there. Under his leadership it's been going strong for the last 15 plus years. So he's employed some of the same winning strategies in St. Helena … including bringing back cruise night. That's why 99.3 The Vine was there … to announce to everyone that anyone could bring their classic car or truck for viewing … and buy root beer floats for just 95 cents! Did you know A&W has been around for 95 years? I didn't. How long has it been since you've had a root beer float from A&W? For me, I can't remember. So I made up for that on Saturday. I got lost in the creamy vanilla ice cream and the sharp taste of the root beer swirled together in a perfect blend, that on a hot day, is the final word in satisfaction. A&W is open seven days a week and cruise night is every month through October. Like Sears, I'd like to see A&W stick around for another 95 years … and we can do both, with one tool or root beer float at a time! Happy 4th of July ya'll!
How to keep Sears & Root Beer Afloat for Anothe 95 Years
July 2, 2014 @ 9:28 am
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