One Direction have followed their noses to the best week ever -- for a new fragrance launch in Britain.
The boys earned a huge paycheck for first-week sales of their Our Moment perfume, which moved about 180,000 bottles in its first seven days on shelves. That translates to about $6 million -- 10 percent of which goes to the group.
An executive at the distributor tells Britain's Daily Mail, 'It’s certainly looking like it’s going to be the most successful celebrity perfume launch of the year, and sales in America are expected to be bigger still. I would anticipate turnover will top [$20 million] for the range over Christmas."