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Adam Levine Designing Women's Wear for K-Mart

Adam Levine is getting into women's clothing -- with his wildly successful K-Mart brand.

Adam's menswear collection has been one of the mega-chain's top sellers since its introduction, leading company president Berndt Ullmann to call him "our Calvin Klein." As a result, K-Mart has asked him to put his name on a new line for women, which will launch in April.

Ullman tells Women's Wear Daily it will appeal to “that younger, upwardly mobile K-Mart customer that wants a cleaned-up lifestyle product that still has a contemporary feel to it."

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