from MarketWatch

“…the newly launched Martha Stewart Wine Co. is not a label per se, but rather a delivery service. That is, Stewart and her team select bottles from around the world that, in Stewart’s words, are “everyday, good drinking wines.” From there, consumers can go online and order them by the bottle or in sampler packs. Or for those who are truly Martha mavens, they can receive cases on a monthly basis as part of a club membership (roughly $50 for six bottles or $90 for 12 bottles a month).”