The Impossible Burger debuts today at the Northern California favorite, Gott’s Roadside, known for its modern approach to American roadside classics and California favorites.

Gott’s Roadside will serve the plant-based burger from Impossible Foods at four Bay Area locations — excluding the newest location at the San Francisco International Airport. The modern roadside restaurant will incorporate the Impossible Burger into the menu mix, stacked with American cheese, lettuce, tomatoes, pickles, and Gott’s secret sauce on a toasted egg bun.

“We took the spirit of the American drive-in, much like our original St. Helena location, and modernized it for the 21st century — made-to-order meals with fresh, locally sourced and sustainable ingredients,” said Clay Walker, President of Gott’s Roadside. “Our customers have been asking for an alternative option such as a plant-based burger like the Impossible Burger, and we’re excited to give it the Gott’s treatment.”

Gott’s: High-quality, sustainable food in casual environment


Gott’s Roadside was founded in 1999 in St. Helena by brothers Joel and Duncan Gott. Respected by critics and praised on social media, Gott’s Roadside helped re-ignite America’s infatuation with the roadside diner – while modernizing the casual concept with high quality food and a focus on locally sourced ingredients. Gott’s Roadside’s commitment to local sourcing also extends to the glass with a California-centric list of wines and beers.

Eighteen years after its founding, Gott’s has expanded from its original St. Helena location to include others at Napa’s Oxbow Public Market, San Francisco’s Ferry Building Marketplace, Palo Alto’s Town & Country Village, and the San Francisco International Airport, with two new locations expected to open Fall of 2017 in Walnut Creek and Greenbrae in Marin County.

from prnewswire