September 28, 2017 @ 2:47 pm
Big Rick Hardly Strictly Wine Blog
An experiment with 140 people in London found that the same wine can taste better if it follows the sound of a cork popping versus the noise made by someone releasing a screwcap.
Overall, the same wine was rated as around 15% better quality with a natural cork, according to the study.
The experiment was designed by professor Charles Spence, of Oxford University’s crossmodal research laboratory. Synthetic corks were not tested.