December 4, 2017 @ 10:17 pm
Big Rick Hardly Strictly Wine Blog
Consumers’ “trading up” to finer wines has been a boon to the North Coast wine business since the late 1990s. That encountered brief pauses for the economic recessions of 2001 and 2007–2008, but has accelerated since then. With Duckhorn’s focus from the outset on luxury brands, its sales have been propelling but the continued “premiumization” of consumer tastes, rising by more 20 percent in each of the past several years.
“We’re a growth luxury company of scale,” Ryan said. “There are very few of them out there.”