Download the free app (iOS and Android) and hold it up to the label on the wine, which features an image of a former convict. They animate, explaining just what went down and giving a richer experience to your beverage; engaging both the mind and the taste buds simultaneously. Stories include the tale of John O’Reilly (on the Red Blend bottle) who found love in his exile, and the story of Jane Castings, who discussed her thieving ways on the white wine bottle.

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