Stewart shared how her wine company works:

Hilary Sheinbaum: How do you find the wines featured in your curated collections?

Martha Stewart: Our partners at drinks.com make the process virtually seamless. First they source wines—primarily premium and super premium—from various producers around the world. Then, with a team of professionals, the wines are vetted, and then passed along to our team for tasting. This special relationship with vineyards and winemakers allows us to discover great wines that can be offered directly to our customers, which means better wine at affordable prices.

Sheinbaum: How many wines are in the collection? How were these selected and narrowed down?

Stewart: There are currently 75 different wines available in my collection. Almost every week, drinks.com sends us dozens of bottles to try and we taste each and every one.

more at Forbes