At a gathering of winery owners last week organized by the Napa Valley Vintners (NVV) trade association, the chairman of NVV board and of Honig Vineyard and Winery president Michael Honig, spoke of that resiliency.
Honig told the assembled, as quoted in Wines and Vines Magazine: “The Napa Valley community has always been a strong community. Robert Mondavi used to say, ‘The better the Napa Valley brand does, the better we do individually.’ We’ve struggled through drought, pestilence, earthquake — even Prohibition. We suffered and we survived, so this is a hiccup in the context of a generational business.”
Buy California wine. Right now, purchasing the wines from Napa, Sonoma and Mendocino will open space on the shelves and support the upcoming vintages. A rise in sales will not just buoy the market, it will show the vintners that their customers out there value their products and want them to keep making them.
Be relentless in your purchases.