from burlingtonfreepress.com

…the 2016 Survey of American Wine Consumer Preferences revealed that 20 percent of Americans surveyed said they would purchase wine in a can. That may seem like a small percentage, but it’s a rapidly growing segment. According to Wine Industry Network Advisor, sales of canned wine increased by 125 percent from 2015 to 2016. In these studies, consumers reported many perceived benefits of canned wine: the feeling of a cold can adds to the “refreshment” quality of drinking a beverage; cans feel more portable, making them a more ideal package for outdoor activities like hiking, boating and picnicking. Plus, aluminum cans are recyclable — a win for the environment!