The Cut at NYmag.com

Though she is a celebrity, Duff, now 29, is still a kind of millennial everywoman: She loves beach vacations, Snapchat filters, and coffee. She has a French Bulldog named Peaches and thinks Diva Cups are edgy. She is prone to posting sassy quotes on Instagram and trying out new kinds of hats. So — and I say this with the utmost respect — she is the perfect ambassador for Callie Collection Wines, which cost $13.99 a bottle. What celebrity could better represent such an affordable vintage? Who else would so readily admit to drinking it?

Wine from the Callie Collection, she explained confidently, “is basically like a love letter to California, and I’m such a California girl that I loved everything about it.”